is most powerful when there are more choices than you can handle. "To sort through all those jackets is hard and they're all designed for different activities and environments," Bouchard told Computerworld in an interview at the National Retail Federation's Big Show conference in New York last week. comes the closest to giving a buyer an experience that feels like a human sales associate is helping them choose a jacket. It can be a daunting job to figure out what buyers need in terms of weight, protection and style.Ī.I. when trying to develop a way to make it easier for customers - particularly new ones - to find just the right jacket out of the 350 or so the retailer has available. Based in Alameda, Calif., the company has about 60 retail and outlet stores in the U.S., as well as locations in other countries, including Canada and the U.K.īouchard said the company decided to use A.I. The North Face is a 48-year-old, U.S.-based outdoor apparel and products retailer. Consumers are going to demand something new from the online shopping industry and I think this is it." You can go to Google and do all the work or you can give them advice. "Consumers are going to get smarter and smarter and say, 'Really? This is all you got?' They want some help. "We want to make it much more personal and much more intuitive," she added.
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